Be Book Wise - Creative Vision Blog

Word of Mouth Marketing: How Smart Companies Get People Talking

Rating: 4 out of 5

Author: Andy Sernovitz

Year: 2006

Category: Business

Publisher: Kaplan Business

ISBN: 1419593331

Word of Mouth Marketing ,is an essential read for any business owner.

It is full of ideas that are easy to implement for any business. The ideas presented by Andy Sernovitz will work for the home based business, the MLM or Network Marketer, affiliate marketer, a corner store, or a large corporation. And word of mouth marketing makes more money. In fact, the book states, “Word of mouth marketing is the most profitable marketing you can do.” It brings a larger return, but costs practically nothing. We’ll perhaps the cost of this book.

Andy points out that people are already talking, and you must join the conversation in order to influence what they are talking about. You’ll learn how to handle negative word of mouth. He’ll teach you how simple it can be to take advantage of blogs, viral email, and more.

There are five essential steps to making it work and the book goes into great detail about each of these five areas:
1. Talkers ~ get people to talk about you.
2. Topics ~ give people a reason to talk about you.
3. Tools ~ use tools to help the message spread farther and faster.
4. Taking Part ~ you and your employees take part in the conversation
5. Tracking ~ learn how to track and measure what people are talking about.

Bottom Line: this is a very useful guide for anyone in business. In fact, it would work not only for business but for any purpose for which you want to create a buzz.

Tags: Marketing, Andy Sernovitz, Word of Mouth Marketing Book Review

Posted by: Leisa on Friday, May 2nd, 2008 at 4:59 pm
Under Uncategorized |

“After all manner of professors have done their best for us, the place we are to get knowledge is in books. The true university of these days is a collection of books.”

~ Albert Camus

You may have noticed that this blog has been a little neglected. I’ve been starting several other blogs, and my BookWise business is going gang-busters. My time has been simply a little more strapped than usual. I’ve felt a nudge, even a push, in the direction of sharing things I’ve learned through out my life. That’s why I started my new blog Dream ~ Act ~ Plan ~ Believe.

So I ‘ve been asking myself what direction I wanted this blog to go. I’ve decided to dedicate it primarily to the education I have received from books. The posts will geared primarily to the “creative vision,” and the knowledge that I’ve found in books. It will be about how books have brought some creative vision into my life, about how they’ve changed my life.

No doubt there will times when I won’t know which blog to post a particular article on as it would certainly be appropriate for this one, or for the Dream ~ Act ~ Plan ~ Believe blog. Chances are I’ll receive enough inspiration from the books to post different content on both.

Don’t worry, this blog will still have some of the same features, but the thing I love most about books is the education I receive from them, so I’ll focus a little more on that. The children’s activities that revolve around books may be moved to my homeschooling blog. Still not sure on that one. I’ve got several fun books picked-out to write about. I’ll let you know either way.

I guess my hope with this blog is that perhaps you’ll feel inspired enough to perhaps pick-up the same books and expand your education. After all, you can get a fantastic education with a great collection of books.

Posted by: Leisa on Monday, April 28th, 2008 at 2:35 pm
Under Be Book Wise, BookWise, Books in General |

Looking for a fun Valentines Day family tradition or Valentines Day Activity? Than pick-up the book I Lost My Kisses by author Trudie Trewin.

In the book your kids will learn that Matilda Roses loves to give kisses. But one day her kisses seem to have disappeared. Matilda Rose looks and looks for them in unusual places because she wants to make sure she has ample supply to welcome her dad home with at the end of the day. In the end, Matilda Rose learns that she didn’t really lose her kisses and that kisses are always there when you need them.

How To Turn This Into A Fun Valentine Literary Tradition: Read more…

Posted by: Leisa on Thursday, February 7th, 2008 at 7:05 pm
Under Literary Mascot, Literary Traditions, Valentines Books |

Our fun with books Literary Traditions eZine is new, and so naturally we are on a quest to find 100 new subscribers. To help spread the word we are hosting a contest. Once our eZine subscribers reaches 150 we will draw the names of three lucky winners.

The grand prize winner will receive a package that includes: Read more…

Posted by: Leisa on Friday, February 1st, 2008 at 7:59 am
Under Blog Contest, Christmas Mouse, Literary Traditions |

“A library, to modify the famous metaphor of Socrates, should be the delivery room for the birth of ideas—a place where history comes to life.”

~ Norman Cousin

Isn’t that the beauty of books? The ability to not only deliver us to different cultures, different places, and different times, but also the ability to give birth to new ideas. How often have you read a book and thought of something you could implement in your home, relationships or business? Perhaps, if you are like me, the idea is gone as quickly as it came. Perhaps in the instance they new idea popped into your head.

I found something that helped me solve the problem. Perhaps it will help you as well. Read more…

Posted by: Leisa on Friday, January 18th, 2008 at 4:07 pm
Under Be Book Wise, Business Tips, Reading Tips |