Word of Mouth Marketing ,is an essential read for any business owner. It is full of ideas that are easy to implement for any business. The ideas presented by Andy Sernovitz will work for the home based business, the MLM or Network Marketer, affiliate marketer, a corner store, or a large corporation. And word of mouth marketing makes more money. In fact, the book states, “Word of mouth marketing is the most profitable marketing you can do.” It brings a larger return, but costs practically nothing. We’ll perhaps the cost of this book. Andy points out that people are already talking, and you must join the conversation in order to influence what they are talking about. You’ll learn how to handle negative word of mouth. He’ll teach you how simple it can be to take advantage of blogs, viral email, and more. There are five essential steps to making it work and the book goes into great detail about each of these five areas: 1. Talkers ~ get people to talk about you. 2. Topics ~ give people a reason to talk about you. 3. Tools ~ use tools to help the message spread farther and faster. 4. Taking Part ~ you and your employees take part in the conversation 5. Tracking ~ learn how to track and measure what people are talking about. Bottom Line: this is a very useful guide for anyone in business. In fact, it would work not only for business but for any purpose for which you want to create a buzz.